YouTube is the world’s 2nd most popular search engine after Google. Millions of people use YouTube search every day to find videos about sports, makeup, business and more. YouTube viewers are growing rapidly. Considering that YouTube is the most popular video website, most keyword research for videos focuses on YouTube search.
What Is Video Keyword Research?
Video keyword research is the task of searching words and phrases that people use to search for video content within YouTube.
Why You Need Keyword Research for YouTube
Someone from your target audience is searching for one of your videos or similar videos right now. And if you just identify the keyword and optimize your video around that keyword, your video can show up at the top of the search results.
Keyword research will make it easier for your audience to find you. It also means finding the potential customers and increase the ROI.
#1: Free YouTube Keyword Research Tools
YouTube SEO isn’t quite that advanced yet. There are few specific tools available exclusively for YouTube keyword research, and a lot of them are on the cheap or even free.
I have explained few tools below:
1: Keyword Tool
Keyword Tool is one of the best YouTube keyword search tools. Keyword Tool autocomplete feature to generate highly relevant long-tail keywords. To make keyword suggestions more relevant, Keyword Tool provides results as per the locations countries and languages supported by YouTube.
You can generate tuns of ideas for your videos within a second. You need to just type the topic that you want to create a video about. Keyword Tool generate hundreds of potential video ideas for you using YouTube autocomplete.
Keyword Tool is an extremely useful for tag generation. Update the video topic into the search box to pull the list of keywords that can be used as tags.
The best part is that, Keyword Tool separates generated keywords with commas and you need to just select the relevant tags, copy, and paste them right into YouTube Tag section.
Hashtags are now very popular and become a commonly used verb. Hashtags became famous on Twitter, then Instagram, and now on YouTube. Generate Hashtags based on your topic then select relevant, high-volume hashtags to help people find your content.
Keyword Tool Dominator generates Keywords and provides rank, from 1 to 10. The rank represents the search popularity of a given keyword comparatively to the other keywords. The Top 10 keywords are highlighted with a star ☆.
Keyword Tool Dominator include the top 10 and highest Ranked YouTube keywords in your YouTube video to gethighest search traffic.
The tool use YouTube’s autocomplete service the search suggestions you see when searching in YouTube. This service speed up your search interaction by trying to predict what you are searching for on YouTube.
Kparser is a free tool but if you will to subscribe for premium plan more value you will get from this tool. Free version of Kparser will provide you a proprietary ranking factor in its suggestions based on the frequency range of every word in the term.
YouTube keyword search volume and cost are only available if you subscribe, so the basic version isn’t ideal for any intensive research.
It is one of the best tools available in the market.
It will tell you almost everything you require including checklist as mentioned in the above image but few are available free of cost.
Like Kparser, Hypersuggest lets you take it for a free spin but limits what you can see when you run your search.
You can search by country and select your language as well. Hypersuggest YouTube keyword tool only shows you the first 10 results free of cost, but it includes potential search volume and expands your results based on suffixes, prefixes, and modifiers.
Wordtracker is proving 7 days free trial before you take any decision with a very reasonable price. And the features and price are justified with the result you will get it from this tool.
Wordtracker is having their own databases including YouTube and Google. It will provide you an additional advantage.
Apart from the database, Wordtracker provides search volume, competition, and information about the number of times the keyword appears in the anchor and title.
#2: Research on Competitors through Chrome Plugins
Instead of starting from scratch, you can search and check what others have done on same topic or keyword term. You can do a competitor analysis to get most of the information because they have already worked well.
Steps are blow, how to do it:
Select few competitive channels. During the selection process try to avoid those channels what are having comparatively huge or very less subscribers. Focus on channels those are about your size.
Check all the keywords used in the video’s title and description. Now you are having proven keywords that you can optimize your videos.
Apart from YouTube’s video title and description, need to check the “Tags”
YouTube doesn’t show tags publicly, but you can get it two easy ways which are below:
Method 1: Page’s HTML
To do right click on the page and click “View page source” or enter ctrl + U.
This will show you the page’s HTML code, as attached below.
All you need to do is search the page (“ctrl + f” for windows and “⌘ + f” on Mac). Then, type in “keywords”:
And the terms that follow are that video’s tags:
Method 2: Chrome extension
Tags aren’t the everything of keyword research for YouTube, they’re essential for telling both YouTube and Google what your video is about and getting it to populate in search results and related video views.
Install extensions and start spying on competitors to Check what tags they’re ranking well.
#3: YouTube Autocomplete
Hope you have noticed, when you search anything on YouTube, YouTube provides some suggestions those are certain keywords:
This feature is called “Autocomplete”.
These suggested keywords are comparatively easy to rank for, less competition, and generates more qualified leads.
The amazing thing is that Autocomplete suggests popular & trending keywords on YouTube. Layman’s word, YouTube is literally telling you: “these are the YouTube keywords people use to find videos!”.
(These autocomplete suggestions provide keywords to optimize your videos)
Let’s take an example: You are thinking of making a video about website design.
And, when you type “website design” into YouTube’s search, you can see that it suggests multiple other keywords related to that term:
These are great potential video topic ideas, but also excellent keywords too, as described below:
These keywords are trending and popular (otherwise, YouTube wouldn’t suggest them).
Autocomplete suggestions are usually fairly long word terms (5+ words). And because they are long-tail keyword, that means less competitive and easier to rank.