What is Logo?
A logo is a symbol made up of text, images or combination of both associated with a business or brand. Logo describe what a company and brand does. Logo can be categorized into 7 types based on their usage.
7 Types of Logo
- Monogram logos (or lettermarks)
- Wordmarks (or logotypes)
- Pictorial marks (or logo symbols)
- Abstract logo marks
- The combination mark
- The emblem
1. Monogram logos (or lettermarks)
Monogram logos or lettermarks are logos that contain letters, usually the initials of the full name. IBM, CNN, HP, HBO. Notice a pattern, yes? Those are the initials of some well-known companies with instead of the long names. With very short words to remember, they have turned to using their initials for brand identification. It is absolutely making sense to use monograms – it may call lettermark logos – to represent organizations.
A lettermark can also be a typography-based logo that consists of a few letters, usually the initials of a company. The lettermark is about simplicity. By using a few letters, lettering logos are effective in streamlining all brand names if they have an extended name. By way of example, what proportion is easier to say – and remember – NASA versus the National Aeronautics and Space Administration?
Since most of the goal is on initials, the font you decide on (or create) is extremely important to make sure that your logo is not only the theme of what your company does, but also legible when you press business cards. If you are not a long-term business already, you will want your full company name under the brand so people can start searching for who you are directly.
2. Wordmarks (or logotypes)
Like a lettermark, a wordmark or logotypes can be a font-based logo that points on a company’s name alone. Think Visa and Coca-Cola. Wordmark logos work quite well when a company has a concise and clear name. The Google logo can be a good example of this. The name itself is eye-catching and memorable, so when combined with strong typography, helps to create strong brand recognition.
As with a lettermark logo, typography will be a crucial decision. The first main goal will be on your name, want to choose a font – or create a font – that captures the essence of what your company does. For example, fashion labels use clean, elegant fonts that feel advanced, while legal or government images almost always follow traditional, “heavier” text that feels secure.
Points to remember
- Consider a lettermark type logo if your business is having a long name. And initials will help simplify your design and likewise customers will have an easier time recalling your business and your logo.
- Wordmark type logo is always a good decision if you’re having a new business and want to recognized by name, just make sure that name is short enough to take advantage of the design.
- If your business name is having a unique name which will stick in customers’ minds, then wordmark logo type is a good idea.
- Lettermark and wordmark both types of logos are easy to manage across marketing material and makes branding highly adaptable options for a new, and developing, business.
3. Pictorial marks (or logo symbols)
It is an icon or a graphics-based logo. The image that involves the mind when you think of that “logo”. Examples are Apple logo, Twitter bird logo and thus the Bullseye case. Each of these company logos is so emblematic and each brand so established that the logo alone can be immediately recognized. a real brand is simply a picture. Because of this, it is often a difficult logo for brand new companies or those who do not have a strong brand to use.
The biggest thing to believe when deciding to travel with a brand is which one to choose. This is often something that can hold on to your business throughout its existence. Do you want to believe the broader implications of the image you choose: do I want to play on your name (as Deere does with their deer logo)? Or do you want to create a deeper meaning (think how the Snapchat ghost tells you what the goods do)? Or do I want to evoke a feeling (as the Earth Wildlife Foundation does with their stylized image of a panda – an adorable and endangered species)?
4. Abstract logo marks
An abstract mark could also be a selected kind of pictorial logo. Instead of being a recognizable image—like an apple logo or twitter logo—it’s an abstract geometric that represents your business. A few of famous examples include the BP starburst-y logo, the Pepsi divided circle and thus the strip-y Adidas flower. Like all logo symbols, abstract marks work very well because they condense your brand into one image.
However, instead of being restricted to a picture of something recognizable, abstract logos allow you to form something truly unique to represent your brand.
The advantage of an abstract mark is that you’re able to convey what your company does symbolically, without relying on the cultural implications of a specific image. Through color and form, you’ll attribute meaning and cultivate emotion around your brand. (As an example, believe how the Nike swoosh implies movement and freedom).
Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun, the mascot logo could also be an honest thanks to make your very own brand spokesperson, spokes-character(?).
A mascot is simply an illustrated character that represents your company. consider them because the ambassador for your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel and McDonald’s Ronald McDonald. Mascots are great for companies that want to form a wholesome atmosphere by appealing to families and kids . Consider all those mascots at sporting events and thus the good dynamic they create by getting involved the audience!
6. The combination mark
A combination mark can also be a logo consisting of a combined wordmark or lettermark and an image mark, abstract mark or mascot. The image and text are often laid out side by side, stacked on top of each other or integrated together to form an image. Some well-known combination brands are Doritos, Burger King and Lacoste.
Because a reputation is told to the image, a mix brand can also be a flexible choice, with both text and icon or mascot working together to strengthen your brand. With a mix tag, people will also start associating your name along your logo or mascot right away! In the longer term you will be able to rely solely on a logo symbol and not always have to include your name. Since the blending of a logo and text creates a certain image together, these logos are usually easier to trademark than a pictorial mark alone.
7. The emblem
The emblem logo type is made of font inside a logo or an icon; remember badges, seals and crests. These logos tend to possess a typical appearance about them which can make a striking impact, thus they’re often the go-to choose for several schools, organizations or government agencies.
The auto industry is additionally very keen on emblem logos. Some companies have modernized their logo design to fit the 21st century (think of Starbucks’ iconic mermaid emblem, or Harley-Davidson’s famous crest). But thanks to their lean towards higher detail, and thus the undeniable fact that the name and symbol are rigidly entwined, they’re going to be less versatile than the aforementioned kinds of logos.
An intricate emblem design won’t be easy to duplicate across all branding. some time it is too difficult to read, when reduced to small size.
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